Switchers
For a byte to eat at lunch today, I cruised on over to CompUSA with my impulse-buy shield on full power. The store was dead... except for one corner that from a distance looked like the trading floor of the NYSE. Holding the trading tickets was a lone Apple sales rep doing his best, but struggling to keep up with the volley of questions.
You've no doubt seen the "switcher" ads on television profiling folks who have switched from other platforms to using a Mac. It's a brilliant marketing move, in my opinion, and it seems to be working. The latest enticement: Buy any Mac and Microsoft Office before January 7 and save $300 on the spot. Other hardware and software vendors would be well advised to take a lesson from this tactic. Think out of the box and innovate, but don't alienate your users.
Ah yes, the Powerbook G4 was there to tempt me, but my shield was impervious. I was on a mission was to find an AirPort for my wireless network, but alas the store had sold out. I'll hit another store and hope I can wade through the sea of switchers.